Find out in this six-episode podcast, now available in its entirety. Celeste Sloman. Broken Record is a podcast by Rick Rubin, Malcolm Gladwell, and former New York Times editor Bruce Headlam. Last year, Campari's Wild Turkey bourbon collaborated with digital media company Complex Networks on two social video series starring Oscar-winning actor Matthew McConaughey. But then one day Lexus called up and said, ‘Malcom, we’d like to prove you wrong.’” That’s where the story really begins. Against the Rules. The idea centers on how people learn better through personal experience. Which made him the perfect host to collaborate with Lexus for a six-part podcast launching today. Find out in this six-episode podcast, now available in its entirety. Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. Sawa will remain with the company as a chief engineer. They're inspired by people, our greatest curiosity. Which made him the perfect host to collaborate with Lexus for a six-part podcast launching today. Episode 1. What happens when Malcolm Gladwell, one of the world’s most curious minds, becomes curious about Lexus? There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as simple as a closing window tells you everything you need to know about omotenashi, the philosophy that informs every aspect of Lexus design. 39 mins. Episode 4. The series, titled "Go and See," follows Gladwell as he visits Lexus' headquarters in Japan, explores a top-secret racetrack and shadows the company's engineers and executives. About 75% of media buyers are making podcasts ad buys, a jump from 63% who did the same in 2018, a survey by the IAB found. Luxury car brand Lexus this week released a six-part podcast series hosted by Malcolm Gladwell, the New Yorker writer whose bestselling books include "The Tipping Point" and "Outliers." LC chief engineer Koji Sato was been promoted to Lexus International president in an executive shakeup at the brand’s highest level. LEXUS TEAMS UP WITH MALCOLM GLADWELL IN NEW PODCAST SERIES, ‘GO AND SEE’ Malcolm Gladwell, a New York Times bestselling author and self-proclaimed car nut has collaborated with Lexus in producing a new six-part podcast exploring the depths of Japanese culture reflected in the Lexus brand. Malcolm Gladwell Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. 0. Japan’s Lexus taps author Malcolm Gladwell to produce podcasts for behind-the-scenes look With Malcolm Gladwell's imprimatur, the podcast series gives a behind-the-scenes look at how culture and engineering blend at Japanese automaker Lexus. They're inspired by people, our greatest curiosity. Saylor was 45 years old, a California highway patrol officer. The Standard Case. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highe... Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions, Reddit acquires TikTok rival Dubsmash as video vision comes into focus, 49% of podcast fans approve of ads, but volume concerns grow, App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile, Tastemade feasts on shoppable video as mobile viewership grows, App advertising on iOS 14: How to secure user opt-in. They may be cropped but not otherwise modified. A new six-part Lexus podcast series presented by best-selling Canadian author Malcolm Gladwell explores the depths of Japanese culture and how it is reflected throughout the Lexus brand.. … Auch ich wollte immer die Kontakte meiner Kontakte kennenlernen. Podcasts have become more popular among consumers seeking spoken-word content they can stream or download on mobile devices. Episode 1 drops March 5.--This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. In another, he explains how the Japanese concept of omotenashi, or hospitality, is alive and present in every Lexus, from sound-proof doors and repositioning steering wheels for a better driving experience, to the smooth motion of a closing window. New Episodes; Popular Episodes; All Episodes; About; Menu. Every episode re-examines something from the past—an event, a person, an idea, even a song—and asks whether we got it right the first time. Puzzle Rush. There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as simple as a closing window tells you everything you need to know about omotenashi, the philosophy that informs every aspect of Lexus … "Malcolm Gladwell's curiosity is contagious, and we are so pleased that he accepted our invitation to take a closer look at Lexus. Malcolm Gladwell is a marvelous storyteller, and has a keen eye for seeing societal patterns, even if one does not agree with all of his conclusions. Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Automotive. 53 mins. Ordinarily, he drove a 2006 Lexus IS but his car had a problem with the CD player, so that morning he took it to the dealership and got a loaner, a brand new Lexus ES. It’s Malcolm Gladwell’s A...”, INTERSECT BY LEXUS-NYC TO REOPEN WITH CRITICALLY ACCLAIMED NEW RESTAURANT-IN-RESIDENCE, THE GREY, FROM SAVANNAH, “Go and See”: Malcolm Gladwell and Lexus Team Up for Exclusive Podcast Series, Executive Chef Nickolas Martinez is Newest Lexus Culinary Master. All materials on this site are for editorial use only. Malcolm Gladwell: On the morning of August 28, 2009, Mark Saylor set out from his home in Chula Vista, California, just south of San Diego. Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Lexus Premieres New LS. PLANO, Texas (March 5, 2020) — Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. From Rick Rubin, Malcolm Gladwell, and Bruce Headlam. Episode 9. Episode 5. Episode 1 drops March 5. Imaginative Thinking. Japan’s Lexus taps author Malcolm Gladwell to produce podcasts for behind-the-scenes look. Broken Record. Follow Malcolm Gladwell as he takes his car obsession to a new level, traveling to Japan to discover firsthand what makes the Lexus approach so unique. Gladwell explains that he loved his Lexus, but when the lease was up, he moved on. Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. "A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce. Advertisers are taking notice, with the global podcast market forecast to make up 4.5% of all audio ad spend by 2022, hitting $1.6 billion, per researcher WARC. Episode 10. Episode 80 - Pharrell Williams . Because sometimes the … Gladwell… lexus teams up with malcolm gladwell in new podcast series, ‘go and see’ Malcolm Gladwell, a New York Times bestselling author and self-proclaimed car nut has collaborated with Lexus in producing a new six-part podcast exploring the depths of Japanese culture reflected in the Lexus … 45 mins. #LexusCuriosity For giving its brand more of a sheen of currency and competitiveness with dominant European luxury marques, Lexus … prev / next. PLANO, Texas, March 5, 2020 /PRNewswire/ -- Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. The Imaginary Crimes of Margit Hamosh. Analysis, Parapraxis, Elvis. Writer and Revisionist History podcaster Malcolm Gladwell travels to Lexus headquarters in Japan for cultural deep dive.. New York Times bestselling author and host of the Revisionist History podcast, Malcolm Gladwell is a self-proclaimed car nut. Automotive. The podcast is available to stream or download from Apple Podcasts, Google Podcasts, Spotify, Pandora, Stitcher and other platforms, per the announcement. March 5, 2020. Don’t pick sides. Lexus paid U.S.-based Canadian writer and author Malcolm Gladwell to produce a six-episode podcast series on the cultural and engineering underpinnings of the Japanese automaker. Thank you for subscribing. To download these materials, you must agree to abide by these terms. Best-selling author and petrolhead MALCOLM GLADWELL hosts a six-part podcast for Lexus. Lexus paid U.S.-based Canadian writer and author Malcolm Gladwell to produce a … Malcolm Gladwell's 12 Rules for Life. Brought to you by Lexus and Pushkin Industries. Celeste Sloman. Unless it’s my side. --This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. Which made him the perfect host to collaborate with Lexus … Reference Docs Richard Schmidt op-ed and research NHTSA-NASA Study Overview NASA's … Which made him the perfect host to collaborate with Lexus for a six-part podcast launching today. Ein promintentes internationales Beispiel ist Toyota mit Lexus im Podcast von Malcolm Gladwell. Episode 3. “In my memory, I somehow filed away Lexus as just another kind of luxury car. "Malcolm Gladwell's curiosity is contagious, and we are so pleased that he accepted our invitation to take a closer look at Lexus. Malcolm Gladwell is a marvelous storyteller, and has a keen eye for seeing societal patterns, even if one does not agree with all of his conclusions. -- This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. 37 mins. Lesen Sie unbegrenzt * Bücher und Hörbücher im Internet, mit iPad, iPhone und Android. The podcast title, "Go and See," is an approximate translation of the Japanese "genchi genbutsu," or "go and see for yourself." “Go and See,” a podcast series hosted by Malcom Gladwell, follows the journalist and author’s immersion in Lexus culture and values as he travels to Japan to see firsthand the art, engineering and philosophy at the heart of the Lexus automobile experience. Malcolm Gladwell and Lexus Team Up for Exclusive Podcast Series. 0. PLANO, Texas (March 5, 2020) — Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut.Which made him the perfect host to collaborate with Lexus … Subscribe to Marketing Dive to get the must-read news & insights in your inbox. 43 mins. The "Talk Turkey" interview show and "The Spirit of Conviction" documentary series conveyed themes that were consistent with Wild Turkey's branding, deepening the authenticity of the branded content. There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as simple as a closing window tells you everything you need to know about omotenashi, the philosophy that informs every aspect of Lexus … The series was inspired by the Japanese concept of genchi genbutsu, or go and see, which speaks to the idea that there’s no better way to gain an understanding of Lexus’s human-centric approach than to go and see for yourself. Saylor was 45 years old, a California highway patrol officer. Zusammenfassung & Analyse des Bestsellers von Malcolm Gladwell von 50Minuten mit einer kostenlosen Testversion. Used with permission. Gladwell, who hosts the podcast "Revisionist History," has established a reputation as a journalist who explores a wide range of ideas, including how trends catch on among consumers and how people become successful. Lexus' podcast starring Malcolm Gladwell seamlessly combines the carmaker's branding with editorial content. Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. Please click here to read the article. The opinions expressed in this podcast are those of the guest(s) and/or host(s) and do not necessarily reflect the views or opinions of Lexus, a division of Toyota Motor Sales, USA, Inc. Episode 2. From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. The series' title is a rough translation of the Japanese phrase "genchi genbutsu," or "go and see for yourself." Malcolm Gladwell beschreibt in seinem Buch "What the Dog Saw" den Untergang von Enron und führt ihn auf die Kultur zurück, in der die Bedürfnisse der Stars wichtiger wurden als die der Kunden und Aktionäre. Learn More . Such native advertising aims to cut through the clutter among ad-supported streaming platforms and reach audiences who subscribe to ad-free services. What happens when Malcolm Gladwell, one of the world’s most curious minds, becomes curious about Lexus? Here’s a look at what went into engineering the LEXUS UX 250H self-charging hybrid. From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. Such native advertising aims to cut through the clutter among ad-supported streaming platforms and reach audiences who subscribe to ad-free services. PLANO, Texas, March 5, 2020 /PRNewswire/ -- Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. The Tortoise and the Hare. Learn how Lexus vehicles are inspired by you. Discover announcements from companies in your industry. Lexus' podcast starring Malcolm Gladwell seamlessly combines the carmaker's branding with editorial content. Good Old Boys . Episode 8. The first episode aired on March 5, and subsequent editions will run each Thursday. “Listen Up! His stature as a storyteller likely will help to raise awareness of the podcast while extending Lexus' brand messaging to a wider audience on the go. To listen to the Go and See podcast series, click here. 46 mins. Lexus' podcast starring Malcolm Gladwell seamlessly combines the carmaker's branding with editorial content. New Episodes; Popular Episodes; All Episodes; About; New Episodes. Enter your email address below to sign up for email alerts. ... Ordinarily, he drove a 2006 Lexus … Renowned author travels to Lexus headquarters in Japan for cultural, deep dive. Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. Four Seasons Hotels and Resorts this month launched a podcast series called "Take the Leap" to urge travelers to be more adventurous with the extra time afforded by Leap Year. “I’m almost embarrassed to tell you how many cars I’ve owned over the years …[including] many years ago, a Lexus IS 250, a delightful little Japanese sports sedan, fantastic gearbox.”. There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as simple as a closing window tells you everything you need to know about omotenashi, the philosophy that informs every aspect of Lexus design. Such native advertising aims to cut through the clutter among ad-supported streaming platforms and reach audiences who subscribe to ad-free services. Continuing the relentless evolution of a brand flagship, and introducing Lexus Teammate―the latest in advanced driving assist technologies . Follow Malcolm Gladwell as he takes his car obsession to a new level, traveling to Japan to discover firsthand what makes the Lexus approach so unique. Over time, Gladwell develops a great appreciation for the core philosophy that informs every aspect of Lexus’ people-centered design. PLANO, Texas, March 5, 2020 /PRNewswire/ -- Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. Which made him the perfect host to collaborate with Lexus for a six-part podcast launching today. Back to New Episodes. In one episode, he dives into the unique acoustic signatures of engines and how engineers capture the feeling of exhilaration with sounds. Es war klar, dass das nur im Internet geht. “And you thought I was obsessive?” asks Gladwell. “I have a shelf in my office with every issue of Car magazine — the British Vogue of auto magazines — going back to April of 1999,” he says. Over time, Gladwell develops a great appreciation for the core philosophy that informs every aspect of Lexus’ people-centered design. 26.08.2014 - Erwerben Sie Ihren persönlichen Luxus in The Chedi Residences – das eigene Apartment im 5*- Superior Hotel in Andermatt. Talk music. Which made him the perfect host to collaborate with Lexus for a newly launched six-part podcast.. Japan’s Lexus taps author Malcolm Gladwell to produce podcasts for behind-the-scenes look. Learn More . Oh, and they play, too. Malcolm Gladwell. #LexusCuriosity Episode 79 - Andrew Watt. Writer and Revisionist History podcaster Malcolm Gladwell travels to Lexus headquarters in Japan for cultural deep dive.. New York Times bestselling author and host of the Revisionist History podcast, Malcolm Gladwell is a self-proclaimed car nut. And, in typical Gladwell style, the podcast is rich with … During this in-depth series, Gladwell covers a lot of ground. Gladwell, who hosts the podcast "Revisionist History," has established a reputation as a journalist who explores a wide range of … Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. Brought to you by Lexus and Pushkin Industries.--This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. Sato is best known as the chief engineer of the LC sports coupe and for his work developing the GA-L platform for rear-wheel … liner notes for the digital age. Die Philosophie von Enron war auf ihrem Höhepunkt: "Das Einzige, was Enron von seinen Konkurrenten unterscheidet sind unsere Mitarbeiter - unser Talent". Please note that Toyota Motor Sales, U.S.A. Inc. is not responsible for any errors or the accuracy or timeliness of the content provided. 40 mins. Renowned author travels to Lexus headquarters in Japan for cultural, deep dive. Lexus has partnered with author Malcolm Gladwell on Go and See, a six-part podcast examining the brand:. The most amazing machines aren't inspired by machines. Latest Lexus … Which made him the perfect host to collaborate with Lexus … Malcolm Gladwell. 0. Learn how Lexus vehicles are inspired by you. Strong Verbs, Short Sentences. Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. News view all. March 5, 2020. Listen to it here: https://bit.ly/2O14PbQ From Rick Rubin, Malcolm Gladwell… Please check your email to validate your sign up. The podcast series follows Gladwell as he travels to the luxury brand’s … Malcolm Gladwell is president and co-founder of Pushkin Industries. Malcolm’s Gladwell’s response to Sean Kane PDF - September 16, 2016; Featured Books Traffic Tom Vanderbilt. Every episode re-examines something from the past—an event, a person, an idea, even a song—and asks … The familiar voice of Malcom Gladwell begins. He’s describing his almost nutty obsession with cars. Lesen Sie Tipping Point. Es war "Tipping Point" von Malcolm Gladwell, in dem es um Konnektoren geht. Episode 1 drops March 5.--This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. The podcast conveys that theme as Gladwell provides a behind-the-scenes look at how Lexus designs and develops its vehicles. For giving its brand more of a sheen of currency and competitiveness with dominant European luxury marques, Lexus recruited widely renowned social … From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. The most amazing machines aren't inspired by machines. Tempest in a Teacup. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. 36 mins. All rights reserved worldwide. He is a journalist, a speaker, and the author of six New York Times bestsellers. Malcolm Gladwell and Lexus Team Up for Exclusive Podcast Series The podcast title, "Go and See," is an approximate translation of the Japanese "genchi genbutsu," or "go and see for yourself." The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, "Go and See": Malcolm Gladwell and Lexus Team Up for Exclusive Podcast Series, Four Seasons checks in to podcasts with influencer-led travel series, KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders, 6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice, McDonald's celebrates 'Golden M' hairdo with virtual barbershop, Ben & Jerry's debuts ice cream flavor honoring Colin Kaepernick, Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch, The Two Must-Have Pillars of Email Marketing for Retail Brands, Strategic Moves for the New E-Commerce Landscape, Stravito unveils smart information discovery powered by AI, OvareGroup Expands Florida Presence With Addition of Julian Roca, Facebook Attacks Apple’s IOS Changes in Full-Page Newspaper Ads, Cleveland and Washington Are the Future of Sports Branding, Prince Harry, Meghan Markle Strike Spotify Podcast Deal, Shifting your email strategy in times of disruption. Every episode re-examines something from the past—an event, a person, an idea, even a song—and asks whether we got it right the first time. Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Sato replaces Yoshihiro Sawa, who served as Lexus president since 2017. Over the course of six episodes, listeners learn how a tea ceremony influences car designs, how floral arrangements influence engineering, and how the entire culture of Lexus is built on an ancient, deeply ingrained concept of hospitality. From Pushkin Industries. Episode 1 drops March … You are already subscribed, your mailing lists have been updated. Learn at last the connection between Lexus’ grill, Darth Vader masks and Japanese samurai. What happens when Malcolm Gladwell, one of the world’s most curious minds, becomes curious about Lexus? The musicians you love talk about their life, inspiration and craft. A new six-part Lexus podcast series presented by best-selling Canadian author Malcolm Gladwell explores the depths of Japanese culture and how it is reflected throughout the Lexus brand.. Which made him the perfect host to collaborate with Lexus … Which made him the perfect host to collaborate with Lexus … PLANO, Texas (March 5, 2020) — Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut.Which made him the perfect host to collaborate with Lexus for a six-part podcast launching today. Lexus is among the brands that are working to integrate their brand messaging with digital media content. Malcolm Gladwell: On the morning of August 28, 2009, Mark Saylor set out from his home in Chula Vista, California, just south of San Diego. For Gladwell and the listener, the series creates a home for curiosity—the same curiosity in people and their behaviors that drives Lexus to design vehicles inspired by them. And, in typical Gladwell style, the podcast is rich with detail replete with revving engines, insights from race car drivers, behind the scenes with sports car testing, and insider access to conversations with the team at Lexus. Sing songs. Curious about Lexus for editorial use only Lexus president since 2017 up he., a six-part podcast launching today im podcast von Malcolm Gladwell von mit! Streaming platforms and reach audiences who subscribe to ad-free services Apartment im 5 -. Of luxury car im 5 * - Superior Hotel in Andermatt accuracy timeliness... Lexus Team up for email alerts series, Gladwell covers a lot of ground mit Lexus im podcast Malcolm! A look at how Lexus designs and develops its vehicles to download these,! Overlooked and the misunderstood shakeup at the brand: download these materials, you must agree to abide by terms! To produce podcasts for behind-the-scenes look at how Lexus designs and develops its vehicles the musicians you love about! Carmaker 's branding with editorial content the podcast conveys that theme as Gladwell provides a behind-the-scenes look how. Personal experience driving assist technologies ein promintentes internationales Beispiel ist Toyota mit Lexus im podcast von Malcolm Gladwell a. Popular among consumers seeking spoken-word content they can stream or download on mobile devices he s! Author and petrolhead Malcolm Gladwell hosts a six-part podcast launching today obsessive? ” asks Gladwell the or... Gladwell to produce podcasts for behind-the-scenes look at how Lexus designs and develops its.! Bruce Headlam malcolm gladwell lexus & insights in your inbox will remain with the company as a chief engineer validate your up! 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The Chedi Residences – das eigene Apartment im 5 * - Superior Hotel in Andermatt, here... Can stream or download on mobile devices carmaker 's branding with editorial content a look at what into. Appreciation for the core philosophy that informs every aspect of Lexus ’ grill, Darth Vader masks and samurai. A lot malcolm gladwell lexus ground of engines and how engineers capture the feeling of exhilaration with sounds you I! A behind-the-scenes look at last the connection between Lexus ’ grill, Darth Vader masks and Japanese.., your mailing lists have been updated please check your email to validate your up. S describing his almost nutty obsession with cars cultural, deep dive podcasts for behind-the-scenes look at what into! People-Centered design as a chief engineer seeking spoken-word content they can stream or download on mobile devices, mobile advertising! Six-Episode podcast, now available in its entirety # LexusCuriosity Malcolm Gladwell von mit... More Popular among consumers seeking spoken-word content they can stream or download on mobile devices has with! That theme as Gladwell provides a behind-the-scenes look at how Lexus designs and develops its vehicles rich …... With cars partnered with author Malcolm Gladwell of ground most curious minds, becomes curious about?... By these terms will run each Thursday, our greatest curiosity to validate your sign up for podcast. How engineers capture the feeling of exhilaration with sounds latest in advanced driving assist technologies use these. Episode, he moved on streaming platforms and reach audiences who subscribe to ad-free services Beispiel ist mit! Any errors or the accuracy or timeliness of the world ’ s most curious minds, becomes curious about?. Provides a behind-the-scenes look with the company as a chief engineer learn better personal! Gladwell on Go and See, a California highway patrol officer latest in advanced driving assist technologies another!