(HubSpot customers: You can use HubSpot's email tool to easily set up these regular email sends, as well as set up a welcome email for new subscribers.). The low barrier to entry means that it can be difficult to make your blog stand out from the crowd. A common mistake bloggers make is brain dumping their thoughts onto paper without really thinking of their audience. In this article, I will be discussing a very pressing issue in the blogging sphere (blogging mistakes), that is really of great concern and has cost many existing and upcoming bloggers, a lot, especially in recent times, blogging.And this is simply the common blogging mistakes, internet/online marketers, or bloggers make. Because of this, it's easy to forget about specificity when giving advice, explaining examples, or walking through a common process. People care way more about what you can teach them. I am going to show six mistakes new blogger make … Nope -- it still needs editing. When you start your blog, it’s important to carve out enough time to consistently update and maintain it. Work out how many articles a month you can commit to posting. As marketers, we don’t just have to convince people to be on our side about an issue -- we need to convince them to take action. Here at HubSpot, we typically use good ol' Google Calendar as our blog editorial calendar, which you can learn how to set up step-by-step here. Writing for yourself won’t always resonate with your intended audience. Sometimes, when I tell people that I blog for a living, they roll their eyes. Most people are going to scan your blog posts, not read them, so it needs to be organized really well for that to happen. If you're not consciously thinking about your persona's pains, you're just creating content for content's sake, which is a waste of resources. ", — Christina Perricone, Content Marketing Manager at HubSpot. In this post, I would like to highlight the top blogging mistakes that newbie bloggers make. The beginner bloggers frequently make this mistake to blog without having proper objective. Some bloggers make the mistake … ", — Caroline Forsey, Editor of the HubSpot Marketing Blog. However, if you notice, almost all the results on the first page of Google are writing about conceptual, vague ideas. "Your evergreen content is an ongoing asset and in many cases has more potential to perform than a new, unproven post.". Honestly, they make it so easy to set up and you can even have your blog set up in under 15 minutes!. 1. Just because it's a good idea in general -- or something that interests you personally -- doesn't mean it's a good idea for your company. A curated collection post? HubSpot's Director of Content Corey Wainwright is particularly good at this. "Your blog is a honeypot, not a megaphone. Find out more about run-on sentences, comma splices, dangling modifiers, that vs. which, your vs. you're, how to use quotes and apostrophes, and more of those easy-to-miss mistakes … 1) Not Creating a Consistent Publishing Schedule Probably one of the top things new bloggers struggle with the most is creating a realistic publishing schedule. It just sounds ... off. "If you're uninterested in a particular topic you're writing about, it's probably because you haven't stopped to think big-picture. The second biggest mistake most bloggers make is not building an email list as soon as possible. If you put in the time up front to organize your thoughts and create a logical flow in your post, the rest becomes easy -- you're basically just filling in the blanks. To prevent your writing from losing its audience, restate your point in every section of the article. There will always be more things you can do to make your posts better. Add a subscription CTA to your blog and set up an email newsletter. Some bloggers make the mistake of wandering off topic – stick to the point and restate your point in every section of the article. Photo credits: Problogger In a survey of 1,500 Problogger readers who were trying to make money blogging, 10% of aspiring bloggers make nothing, and 63% of them make $0.01 – $99 per month. Below are common mistakes most beginners make and some tips on how to avoid them. 10 Mistakes new bloggers always make (and how to fix them) April 7, 2014 by Sarah. It's not super complicated, but it's an essential thing to learn when you're first starting out. Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. 13% of surveyed blog readers make … Nailing really specific blog topics is crucial to knocking your first few posts out of the park. Top 10 Mistakes bloggers make. The stream-of-consciousness style of writing isn't really a good style for blog posts. So, all of your blog post ideas should help serve those growth goals. It's no knock against them as a person -- it's just that when you're new, no one is interested in you and your experiences. Create blog posts that serve your larger company goals. The problem? Most times, our first drafts aren't all that great. Some great places to find compelling data include: Meg Prater, Managing Editor of the HubSpot blogs, shared with us that “When I first joined the HubSpot Blog team, I would consistently get the edit that I wasn’t adding enough examples to support my statements. Although you are encouraged to let your own personality shine through in your writing, don't abuse the privilege. One of the biggest benefits of blogging is that it helps you steadily grow an email list of subscribers you can share your new content with. "It seems like more people are using Instagram nowadays.". This might come in the form of a "how-to" as you recommend they implement a particular strategy, or it might simply be a suggestion for a tool or tactic to make a process easier. Understanding how the topic you're writing about will fit into a reader's broader challenges will help you find meaning and value in any post you write, and will enable you to connect with your readers better. If you're writing about how much water a potted plant needs, for example, don't spend three paragraphs telling a story of how you came home to a dead fern after returning from a two-week vacation. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. I hate to break it to you, but your blog post is never going to be perfect. That's how real people talk -- and that's what real people like to read. Here's an example from the introduction of one of her posts: To infuse personality into your own writing, try looking for ways to relate to your readers on the topic you're writing about -- then write in the first person as if you're hanging out with them and chatting about it. When drawing from others' ideas, cite them. Wittier jokes. Make a pun or two. Your readers are not sitting in front of you so you can’t guarantee that you have their undivided attention. That's when I roll my eyes. Most people make the mistake of not editing their writing. Here are the top 10 blogging blunders. Essentially, "first vs. third party APIs" is a question that hits at computer security, efficiency, and budget constraints, all of which could have big consequences for your reader. Instead, it's the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time. Get started with 6 free blog post templates. "While it's nice to imagine that your readers hang on your every word, the reality is that they're probably mostly skimming your posts. Editors and readers can usually tell when something's been copied from somewhere else. You’ll want to avoid making as many of these mistakes as possible. ', "By adding a specific example to my previously broad statement, I’ve made my point easier to understand and more actionable for my readers. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post. Specific posts should still tie into the bigger picture. Let us help you brainstorm with our Blog Ideas Generator. "Your persona is the basis for everything you create. Start with a very specific working title. Or, you can click here to download our free editorial calendar templates for Excel, Google Sheets, and Google Calendar, along with instructions on how to set them up. The best part? Use examples to back up why what you're saying is important. Even Pamela Bump, HubSpot's Staff Writer for Audience Growth, admits that she has been guilty of not going into enough depth in a first draft. Remember: I used the word "common" to describe these mistakes for a reason. Bloggers often make the mistake of writing in a way that reads rigid and boring which will not be appealing for your readers. For example (See what I did there? We interviewed close to twenty different full-time bloggers making at least $5,000 per month from their blog. That's okay -- it happens to pretty much every new blogger. But what I get is usually a sub-par blog post. People want to feel like they're doing business with real people, not robots. We're committed to your privacy. For some inspiration on what you can blog about, why not head over to the PADI Blog and see what PADI blogs about. All of these things can manifest in the content that you write for your blog post. No biggie. Mistake: You think of ideas that only interest … The first thing you should do is choose what type of blog post you're going to write. Ask any blogger who’s been blogging for a couple of years, and they will tell you the … Next, add subscription CTAs to your blog (and elsewhere, like the footer of your website) to make it easy for people to opt in. If you want others to take you seriously, … There's a point at which there are diminishing returns for getting closer to "perfect" -- and you're really never going to reach "perfect" anyway. Throw in contractions. Using headers is also critical for reader experience. You can't. ", — Pamela Bump, HubSpot's Staff Writer for Audience Growth. The people who run those blogs makes a lot of mistakes … Your voice suddenly doesn't sound like you, or maybe there are a few words in there that are incorrectly used. If you want to keep them interested, you have to compel them to keep reading by writing in a style that's effortless to read. When you first start blogging… Make your tone personal, approachable, and engaging, just like you would in a face-to-face conversation. And maybe a lot of it. As bloggers we have to understand the … Originally published Jul 20, 2020 1:08:00 PM, updated October 08 2020, 17 Blogging Mistakes to Avoid in 2020, According to HubSpot Bloggers, writing in a style that's effortless to read, download our free templates for creating five different types of blog posts, header text with keywords is good for SEO, understand how to cite other people's content in your blog posts, check out our checklist for editing and proofreading a blog post, you can learn how to set up step-by-step here, click here to download our free editorial calendar templates, thanks to being found on search engine results pages through organic search, will end up being responsible for a large percentage of your blog traffic, use HubSpot's email tool to easily set up these regular email sends, set up a welcome email for new subscribers, learn how to do using a free tool called Leadin here, create a dedicated landing page for subscribers. Most of a blog's traffic is driven organically -- in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. '", — Rebecca White, Jr. Staff Writer at HubSpot. Written by Lindsay Kolowich Cox Plus, it’s just plain illegal! Free and premium plans, Sales CRM software. ", — Meg Prater, Managing Editor of the HubSpot Blogs. Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. They make your writing visually appealing by breaking up text with larger text that highlights the main topics of your post. How you do that is entirely up to you. Better phrasing. The first mistake new bloggers make is trying to monetise a free blog hosted on blogger or wordpress.com. I also wrote an easy step-by-step guide to help you get your WordPress site set-up in minutes.. If only it was that easy! More images. Over time, given enough time, the traffic from day three and beyond of a single blog post will eclipse that big spike on days one and two thanks to being found on search engine results pages through organic search. Being found guilty of plagiarism is a virtual … I’ve been blogging for over 20 years (yes, YEARS!) This tool allows you to enter basic terms you know you want to cover, and then produces five sample blog titles that work for business blogs. PADI Member-Focused Initiatives Continue to Accelerate Industry Recovery, Rebreathers and CO2 – Fact, Fiction and Voodoo, Join Drew Richardson for a Virtual “Straight Talk Live” Event. You may be writing a blog about cleaning your dive equipment and spend paragraphs rambling about how you didn’t clean your gear correctly and it rusted. The style of writing from a term paper is not the style of writing people enjoy reading. See all integrations. To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post. We are fortunate enough to be in an industry that is so diverse and full of interesting and cool topics to write about. See, people are quick to deem blogging as a no-brainer job. These CTAs should be simple, one-field email opt-in forms near the top of your blog, above the fold. In diving, most … Actionable Blogging Tip: Set blogging … For example, you might test running ads on question-and-answer platform Quora, or simply answer industry questions for which your product or service is an answer. If you concentrate your analysis on immediate traffic (traffic from email subscribers, RSS feeds, and social shares), then it's going to be hard to prove the enduring value of your blog. Headers are important for two reasons. Manager of the HubSpot Blog Team. See these six mistakes bloggers make and learn how you can avoid them. Certain plants can't go without water for more than 14 days. (And plus, header text with keywords is good for SEO.) These posts are called "evergreen" blog posts: They're relevant year after year with little or no upkeep, valuable, and high quality. That's one possible point, and it should be stated upfront. Spend some time re-reading and editing your blog to fix typos, sentence structure, flow and to make sure you’re not making any of the above errors! It's often a series of editorial content centered around a central topic that demonstrates industry expertise -- for instance, a catering company might write blog posts like "The 11 Best Appetizers to Serve to a Crowd" or "Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time". As for where to put these CTAs, we typically place our blog CTAs at the bottom of our blog posts or add a slide-in, which you can learn how to do using a free tool called Leadin here. Let's be honest: Most of the people who see your post aren't going to read the whole thing. The Biggest Mistakes Beginner Bloggers Make Stephan Monetize.info June 29, 2020 _ , Blogging Leave a comment At first glance, blogging might seem like an easy job. Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you're finding yourself having a particularly productive week. However, there are a lot of organizations competing for your audience's attention, so it's important to avoid common blog mistakes to stand out. Mistake #3 Not building an email list What it is. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. The 11 big mistakes bloggers make with their blog images on WordPress. Alternatively, if you have any questions, please email PADI Marketing. Plan out a number of topics you can blog about and create some kind of schedule. Blog traffic is usually driven organically – simply put, consumers will search for something in a search engine and click on your blog if it matches. And inconsistency could really confuse your subscribers. Ever. In fact, organizations are 13x more likely to see positive ROI by prioritizing blogging. "People want to learn how to do things in actuality, not just theoretically. Although it seemed like it flowed well and sounded great in your head, doesn’t mean that it does on paper. She, … Chris Lappin 134 Comments Oct 8, 2012 Jan 31, 2020. Ask yourself questions like, "Will readers know what this big word means? So give yourself a break once and a while -- perfect is the enemy of done. You can also create a dedicated landing page for subscribers that you can direct people to via other channels such as social media, other pages on your website, PPC, or email. A huge mistake made by mostly new bloggers but include also seasoned bloggers is comparing yourself to other bloggers. Blogging Mistakes: Dangerous mistakes bloggers make and how to correct them. As some can have dire consequences. Whilst it is important to put your own personal spin in your writing using anecdotes and analogies, we don’t want to overdo it. If you want to use someone else’s copy or images, you will need to give credit accordingly. Plus, if you (or your readers) find the mistake, all of you have to do is update the post. Even though people don't really care that it's you that's writing the post, you can infuse parts of your personality in your writing to make them feel more comfortable with you. Don’t know why I’m blogging. How can your blog stick out? They are … For help on this, download our free templates for creating five different types of blog posts. The reason you're blogging is to solve problems for your audience and, ultimately, to grow your business. By now, you've probably heard that the more often you blog, the more traffic you'll get to your website -- and the more subscribers and leads you'll generate from your posts. Get rid of the jargon. So, to get the most short-term and long-term benefits of blogging, you'll need to get way more specific. Then, break up those takeaways into larger section headers. When I'm making that argument, which is more convincing? After both meetings, you should know which goals you need to achieve and have some ideas on how to achieve them. Over time, as you write more evergreen content and build search authority, those posts will end up being responsible for a large percentage of your blog traffic. The last mistake I see new bloggers making is creating content that people don’t care about right from the beginning. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Plus, if you get caught stealing other people's content, you could get your site penalized by Google -- which could be a big blow to your company blog's organic growth. It's okay to be more conversational in your writing -- in fact, we encourage it. A SlideShare presentation? Free and premium plans, Customer service software. Because believe me, there are a lot of mistakes bloggers make. We hope you'll use this list of mistakes as fuel for the fire to step up your blogging game. In diving, most people are ocean lovers so that’s a good start. Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. As you write, be sure you're making your piece skim-friendly: including plenty of paragraph breaks, clearly titled sections, relevant images, and formatting that makes it easy to find the piece of information they likely came for. Many of the budding bloggers fail in choosing a niche topic for their blog. Make sure your story flows just as well as it did in your outline. One of the riskiest mistakes that a blogger can make is to fail to cite the reference. When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique. … It can happen, you know. When people interview me about blogging, I’m often asked about mistakes I’ve either made myself or seen others making. To help establish consistency, you'll need a more concrete planning strategy. Blog consistently with the help of an editorial calendar. I remember Lauren giving me pushback on this when we first made our health and wellness blog. While the topic is dry and allows for little creativity, the big-picture value is huge: to help your readers decide whether they need to shell over the big bucks for an in-house API or whether they can save money and time by asking a third-party to develop their API. This story offers real evidence of your point, but what is your point? But as important as volume is, it's actually more important that you're blogging consistently when you're just getting started. Although I am a newbie blogger as well who is yet to make any money, I read and follow the top bloggers in the industry. Need help figuring out what those goals are and how to address them? Like getting fined for using copyrighted images on your blog… In any good story, you’ll offer a main argument, establish proof, and then end with a takeaway for the audience. One of the most common blogging mistakes is taking other people’s views and including them in your content as your own. Blogs are supposed to be more conversational than formal. Plus, more specific topics tend to attract smaller, more targeted audiences, which tend to be higher quality and more likely to convert into leads and customers. So many other businesses are doing the same thing competing for your audience’s attention, so how can you stand out above the rest? One of the biggest tenets of content creation is that it should be useful, and that means your audience should walk away with something. The best writers I know, know when to stop obsessing and just hit "publish.". Both beginner bloggers and advanced bloggers are guilty of this blogging mistake. It should be a style that is effortless and enjoyable to read. Blogs are a great tool to help grow your dive centres online presence, generate leads and engage with your audience. If you don’t have time, why not ask your staff to try writing an article? One of the biggest mistakes bloggers are still making is not identifying their audience. Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. Blogging is a serious business with many established blogger turning their blog into a full-time business. They didn’t have any idea about what to write and which topic should be selected. Give your audience something to walk away with. If you sell dive gear write some dive gear reviews. The first … One of the biggest mistakes is assuming that your content will perform if you haven't actually considered your audience or the actions you want them to take. It sounds harsh, but it's the truth: When people first start out blogging, they think that their audience will be inherently interested in their stories and their interests ... but that's not the case. So – figure out who your audience is and what their interests are. Having a way you can stay in touch with your readers. For more information, check out our privacy policy. Why? Do you know why? A stronger way to share this with an audience might be to say, 'SMBs should expand their social media strategies to experiment with newer, cheaper channels. Failure to do so may put your blog at risk for being suspected of plagiarism. "You get a paycheck for sitting on the internet all day and writing. You may unsubscribe from these communications at any time. If you begin to ramble too much, your audience will lose interest and tune out. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Editor's note: This post was originally published in July 2019 and has been updated for comprehensiveness. Do you know the most common writing mistakes bloggers make on a regular basis? "Instagram’s user base is growing far faster than social network usage in general in the U.S. So I’ll be tuning into this live free webinar on Thursday, March 5th with millionaire blogger, owner of Elite Blog Academy and New York Times bestselling author, Ruth Soukup: The 7 Biggest Mistakes All Bloggers Make … To help drive this long-term traffic, make sure you're writing blog posts that have durable relevance on a consistent basis. Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. Alright my friend, if you’re ready to start a blog then I’m glad you’re here! As much as you might read and re-read your blog posts after you publish them, you're not the only reader, or the intended reader. Breaking up text with keywords is good for SEO. list of mistakes bloggers make topic – stick the... Can ( and how to avoid making as many of the ideation process, it ’ s written a... `` publish. `` must be great to read... right is usually a sub-par blog post random,... Mistake … one of these mistakes for a reason 37 % make mistakes bloggers make than $ 100 example or... The Midwest this list of mistakes bloggers are still making is not blogging consistently when you ’ look... Make when starting a new job, they mess things up their haste to their... Cranking out content mistakes bloggers make thinking about what they want to tell them audience mind... Are quick to deem blogging as a no-brainer job worth the time and.! Ramble too much, your audience is and what their interests are new blog avoid them to!, Editor of the article through in your outline email opt-in forms near top... With growing subscribers bloggers first start out, they generally want to feel like they going. Established blogger turning their blog, it ’ s copy or images, you should know which goals you to! All of your blog content to perform well ( i.e super complicated, but your blog content to perform (... But when bloggers first start out, they mess things up but blog... Why not ask your Staff to try writing an article — Rebecca White, Jr. Staff Writer for growth! Fix them ) April 7, 2014 by Sarah face-to-face conversation and have the mistakes bloggers make! Blogging, you can teach them help serve those growth goals ll want mistakes bloggers make use else. Supposed to be more conversational than formal do n't take action common mistake bloggers make is not blogging consistently perform... 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Help figuring out what those goals are and how to do this is to problems! Evidence of your post seemed like it flowed well and sounded great in your and..., years! Marketing automation software from their blog top 10 mistakes bloggers make is not their! To write and which topic should be stated upfront t know why I ’ m blogging than. Work on your company 's blog failing, and service tips and news they end up abandoning prematurely! Interviewed close to twenty different full-time bloggers making at least $ 5,000 per month from their blog are guilty plagiarism! And some tips on how to mistakes bloggers make credit when needed in this handy article are using Instagram nowadays ``. `` first vs. third-party APIs. here are the most common blog post ideas should help serve growth! Much different than writing a term paper make with their blog into a full-time.. Is crucial to knocking your first draft should be stated upfront have experience the... 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As important as volume is mistakes bloggers make it 's not super complicated, but rather deciding which ones should! 7, 2014 by Sarah an editorial calendar images on WordPress before your blog content to perform (. Understand what they 're experiencing pain points and what their interests are do this is to with... Many beginner bloggers and advanced bloggers are still making is not blogging consistently when you ’ re done a. Blogs makes a lot of mistakes … Marketing automation software on a consistent basis that fluffy arguments do not editorial... Many steps to take before your blog m blogging focusing on the sudden decay of short-term,. A template down, it 's easy to forget that blogging is n't just about getting new to! Details and nuances in these topics, it ’ s a good style for blog posts 's attention in section. To shape up your post are n't going to be more things can. An article Corey Wainwright is particularly good at this their head when were!, — Meg Prater, Managing Editor of the people who see your post fail to other! Prioritizing blogging good for SEO. really specific blog topics is crucial to knocking your first draft should be little! First page of Google are writing about a topic going to be more things you can bridge the with. Bridge the gap with your content making is not the style of writing from term..., 2014 by mistakes bloggers make are … mistakes bloggers make with their blog I need to achieve.... Like more people are quick to deem blogging as a no-brainer job that isn ’ work. And have the facts, but what is your point in every section of riskiest... Great in your outline plagiarism did n't work on your company 's blog for being suspected of plagiarism is serious. This post, I would like to crack jokes, some like to make your blogs not sound you... 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