Whenever you offer a product or service, there’s someone searching for an alternative. Sometimes, the simplest option is the best option. The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. WPForms Related Content: How to Make Money on Instagram (Without 10K Followers). It benefits in trust building with the audience, traffic generation and higher chances of those leads generating qualified business. There’s no point building an audience if they don’t convert. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. As we mentioned in our guide to social media and SEO, social shares can help indirectly with search ranking, which in turn helps with lead generation. Stats also affirm that Content Marketing costs 62% less than outbound marketing … Content Marketing Examples are prominent in understanding the role of optimizing the online presence of businesses. Their messaging was also consistent across channels and locations. However, you don’t need to work with influencers to utilize user-generated content as part of your marketing strategy. Rather than discussing how great Acorns is, it provides relevant and realistic advice about how readers can take control of their financial future. In such a competitive and fast-paced market, a business needs to be able to make itself appeal to the general public. And don’t forget to follow us on Twitter and Facebook for more in-depth tips and guides. For businesses of all kinds, there has never been a more important channel than content marketing. Really among the very best things I’ve found on the web lately. The blog provides a range of different resources that are all relevant to their target audience. You can use social media, blogging, email marketing, and other types of content marketing to get the word out about your favorite local charity or organization. Similarly, the need to connect with others is one that every person experiences, so finding ways to tap into that is a surefire way to content marketing success. Let’s explore what they’re doing right. Companies that consistently keep posting quality articles on their websites are likely to get three times more traffic and targeted audiences as compared to the other websites that publish fewer posts. Marketers can learn a lot from this video. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. The Make-A-Wish Greater Bay Area worked together with the city of San Francisco to grant one child’s wish. The result? The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing … And most people who use it know it’s effective. Though you may not have the same advertising budget as Coca-Cola, you can still take a few things from this popular campaign. Finally, here are some content marketing examples from the business world that are a little bit different.20. That campaign went viral, resulting in sales of 250 million bottles and cans across the summer, or equivalent to just over 10 for every person in Australia. F*ck It Won’t Cut It. It also improves engagement with targeted audiences. This multi-channel approach helped them get the word out about the cause while sharing this one child’s once-in-a-lifetime experience. The best content marketing examples all include repurposing as well to build a strong presence across multiple platforms with a small and agile team. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. As a marketing analyst I found this piece to very insightful, great piece. We’re going to start this list with one of the best content marketing examples from a big brand – Coke. Find the right influencers for your market or industry, and make sure that they have a following that can benefit your brand. The toilet paper brand created an app for their customers called Sit or Squat. Even non-profit organizations have to promote their work in compelling ways to get the attention of donors, volunteers, and other individuals who can support their cause. Since the Switch was a global product, Nintendo needed to get the word out about their new console on a global scale. The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. And they share their best content via a regular email marketing strategy. Here’s a recent example where Glossier has reposted a complimentary tweet from a fan on its Instagram account: Glossier also showcases its latest Instagram content on its homepage, as another way to attract its customers. Industry: Higher … The following are eight examples of content marketing done right. What do they need help getting started with? Their customer education guides have attracted thousands of links and shares, as well as raising their profile. 15 great content marketing ideas (with examples) The world is your content oyster. Not only does this help you spread brand awareness and provide more support for the worthy cause, but in the process, you can connect with leads and customers who care about the community. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. If you work to support local causes, why not get your customers involved? This is genius, because it cuts down on the work of content creation, and makes its audience feels good about being featured, which results in even more reach and engagement. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. In addition to the documentary, the foundation had an entire digital marketing campaign involving several channels, including social media. With the app, you could choose the color of your kiss and even redo your kiss if you didn’t like the look of it. But according to my experience, the consistently producing quality content brings more traffic to a website. 9 Content Marketing Examples Despite all the information available about content marketing, many businesses still struggle with forming an effective strategy. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. Recommended Resource: Need to jumpstart your content marketing results? The content marketing examples above provide some excellent inspiration for the modern marketer that’s eager to do more with their content. The nine-month content campaign was hugely successful, resulting in a record-breaking number of new signups. It’s about helping customers solve a problem that they regularly face – dirty toilets. Appealing to your target buyers’ emotions is always a great way to establish a connection and build a relationship. Not sure if LinkedIn is for your business? Use the answers to these questions to create a list of relevant topics that can offer your readers valuable advice and essential information that can inform their decision making Doing so will also help establish your brand as a thought leader. That’s why the company’s ebook on its own approach to marketing with LinkedIn is such a winner. Here are a couple more examples of this type of content marketing. Content examples for every stage of the marketing funnel Determining what kind of content to offer throughout the customer journey is still a confusing problem for a lot of teams. Here’s a table of contents to help you jump to the content marketing examples you most want to see. Want to create your own killer content but don’t know where to start? Whether it’s customers, users, leads, audience, or something else, content marketing … Content created by your fans and followers is an excellent supplement to your branded marketing content. Individuals could personalize their own bottle with their name on the Coca-Cola website or look for their name (or a friend’s name) on a bottle at the gas station or supermarket. This campaign provides one of the better examples of influencer marketing at work. Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2018. We're glad you have chosen to leave a comment. Content Marketing Examples. However, GE provides one of the best content marketing examples for B2B brands. Also, promoting interactive experiences is an effective way to not only gain your audience’s attention but get them involved in the experience. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used. If you want to set yourself apart from the competition, you’ll need to create unique content that catches your audience’s attention and engages them. What challenges do they face? In a series of videos and ads delivering humor and in some cases never mentioning the brand, Old Spice changed its image to become relevant for a new generation. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer. Related Content: 12 Steps to Get Your First 100 YouTube Subscribers. Without having to use paid advertising, the brand was able to reach 3 million people with each new tour. SeedProd The content marketing examples we’ve selected for you will give you ideas. In particular, it creates and shares images referencing popular culture, as this recent example spoofing an Oscar-nominated film shows. Are you ready to be inspired with these cool content marketing examples? This content marketing example from Charmin is perfect for its customers. But by far one of their most interesting digital marketing campaigns was the Burberry Kisses. Then, we’ll go through 7 effective content marketing examples … And this is something that every brand can do regardless of budget. Visuals have become part and parcel of content marketing in 2019. Burberry partnered with Google to offer image capturing technology through an app that allowed users to press their lips to the screen and capture their kiss. More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing budget. This approach to investing is ideal for anyone who doesn’t feel like they have enough money or time to invest, but they still want to be work toward building wealth. Social shares: 34K to the page itself. Instead of choosing topics that highlight your brand or talk about how great your business is, choose topics that provide value for your target audience. Recommended Resource: Need to jumpstart your content marketing results? Whether you create a contest or just consistently ask for feedback through social media, you can encourage your fans and followers to post pictures of themselves using your products or services. GE’s long been known for taking what some might see as a dull business, and bringing it to life, and this Instagram content marketing campaign is a perfect example. In fact, all the content marketing examples on this list have been using visual marketing . Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. Providing access to their manufacturing facilities offered these influencers a chance to create unique and exclusive content for their followers while offering GE free exposure to new audiences. Content marketing works for B2B businesses. Not only could they find a bottle with their name on it, but they could grab one for a friend with his or her name on it. 8. Superdrug wanted to raise awareness around body image issues. 87% of B2B marketers practice content marketing to produce more qualified leads. Coke’s “Share A Coke” Campaign. So what can you and your marketing team learn from Make-A-Wish and Batkid? The foundation made his wish come true in an impressive way, which was captured in a short documentary film. The company uses humor liberally in its marketing strategy. Rip Curl bills itself as the “ultimate surfing company”. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. Here’s one of the coolest content marketing examples from the business world, where Zendesk jumped on something that could have gone against them and showed their brand values and personality at the same time. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. These next content marketing examples show how companies are using visual content marketing to increase visibility for their brand. Thanks for sharing this valuable information with us. The idea behind this is that if they are clean, people can feel free to sit, but if they aren’t clean, then they may want to squat. LYFE Marketing, Copyright All Rights Reserved © 2020, That’s why we’ve put together a list of some of the best, We’re going to start this list with one of the best. Another one of the best content marketing examples comes from Nintendo. Though there are links and CTAs to the Acorns site throughout the blog site, the content is not product-focused. 5. Content Marketing Institute’s One-Page Content Marketing Plan Examples. RafflePress. I kinda relate to your thinking about how content marketing increases sales. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. This silly app was the perfect way to connect with customers about a real problem they face that is relevant for the brand to address. And not engaging your visitors means you’re losing money.